The mission of Phoenix Frontrunners is manifold:
Attract and support all individuals with a passion or interest in running or walking and do so in a fun, exciting, non-threatening, yet competitive, healthy way where everyone is welcome regardless of his or her fitness level.
Produce high-quality professional endurance race events and group activities for runners and walkers and relentlessly reinvent and improve ourselves year after year with a focus on enhancing runner and walker experiences.
Promote healthy lifestyles and personal well-being through the adoption of running and walking and offer a wide range of events, activities, educational materials, tools and classes that assist runners and walkers in achieving their fitness goals.
Attract and support essential causes through partnerships built with other nonprofits, businesses, and individuals.
Provide high-quality professional event management services to nonprofits and businesses supporting their initiatives and goals, and placing high importance on doing what is right and best for their success.
Create an environment where everyone can come together in a setting free of bias that fosters camaraderie, positive experiences and builds lasting friendships.
Create an environment that is fun and enjoyable for all by advocating our support of all individuals, by always respecting #IDEA (inclusion, diversity, equality, and acceptance) for everyone in all that we do and by supporting other nonprofits, businesses, and individuals that do the same.